Directed by Chad Tennies, the clip finds B.o.B. surrounded by scantily clad models as he boasts about his sexual escapades. “No it ain’t no telling what we might do / When she in a penthouse with a tight view / Reefer got me so, she got my eyes glued / Oh yeah that’s my girl and that’s our wife too,” he raps.
Ty Dolla $ign also sits comfortably around a dinner table with an army of women in the video. T.I. then delivers a swagger-filled verse all while enjoying his view of, you guessed it, the ladies. The star-studded visual also features cameos from Kap G, Young Dro, London Jae, Yung Booke, Tokyo Jet, Trae tha Truth, RaRa, and “4 Lit” producer 30roc.
Ether will serve as Bobby Ray’s first independent album. His previous three efforts came under Atlantic Records, the last being his 2013 project Underground Luxury. The project will be released under B.o.B’s label No Genre and Empire.
“It’s about balance these days. If you look at my career, there’s been a story arc,” says B.o.B. in a press release. “On The Adventures of Bobby Ray, Bobby goes on an adventure. He smokes some Strange Clouds afterwards. Then, he goes to the nightclub and does urban music in Underground Luxury. He takes some psychedelic mushrooms, has an awakening, and drops conscious projects like Psycadelik Thoughtz. Now, I want to take everything and have fun in this culmination called Ether. I’ve always believed knowledge plus experience equals wisdom. The experience is kicking in.”
Check out his new video “4 Lit” below.