Justin Bieber narrates an academic history of touchdown celebrations in his new T-Mobile Super Bowl ad. The spot, #UnlimitedMoves, features cameos from New England Patriot tight end Rob Gronkowski and six-time Pro-Bowl legend Terrell Owens. “Hello I’m Justin Bieber, celebration expert,” the pop singer says in the one-minute ad’s opening scene as classical music swells behind him.
Looking dapper in a tuxedo and nerdy glasses, Bieber moves from the high-five to a more sophisticated end zone dance by tossing a perfect spiral to a caveman-like Gronk, who grunts and gleefully spikes the ball. The Biebs then counts down the Shimmy, the Shake, the Shimmy, Shimmy Shake and Owens’, you guessed it, unlimited moves.
Check out the ad:
Beliebers are encouraged to submit their best touchdown moves on Twitter, Facebook and Instagram using #UnlimitedMoves starting today (Feb. 2), with Bieber slated to re-tweet his favorites on Monday (Feb. 6).
By Gil Kaufman
Courtesy of Billboard